Nanodog - Maerua Mall

2023

Lead Interior Architect, Brand Spatial Strategist & Installation Lead

Full spatial and brand evolution of Nanodog within Maerua Mall. The new premises expanded the retail footprint to approximately five times the size of the previous store, requiring a commercially strategic redesign capable of sustaining scale, performance and brand authority.

• Retail – Technology & Gaming
• Located within major mall environment
• Brand evolution of existing concept originally developed by KHID
• Expanded premises (significantly larger footprint)
• Target market: tech enthusiasts, gamers, business clients

• Brand spatial evolution strategy
• Feasibility and spatial efficiency planning
• Landlord negotiation for optimal premises
• Full spatial planning and circulation design
• Custom modular display systems
• Custom joinery design
• High-contrast black & white interior strategy
• Lighting hierarchy and accent integration
• Focal wall design
• Integrated product security (Sensormatic systems)
• Apple-authorised reseller integration
• Full material specification
• Technical documentation
• Contractor coordination
• Full installation management

The design strategy amplified the brand’s existing minimalist tech identity into a larger, more assertive retail environment.

Strong black-and-white contrast formed the spatial language, reinforced by controlled lighting lines and modular display systems. The layout was carefully structured to maintain clarity within the expanded footprint while directing customer movement toward focal product zones.

Security infrastructure was integrated discreetly to maintain a clean, technology-driven aesthetic. The increased scale required careful feasibility planning to ensure commercial viability — achieved through strategic zoning and display density optimisation.

The space was designed not only as a store, but as a brand environment capable of international replication.

• Successful large-scale brand evolution
• Significant business growth
• Recognition as anchor-level tenant within mall
• Expansion to international branch (South Africa)
• Concept replication for cross-border rollout